The Highlands Company Blog

Unlocking Your Life P.U.R.P.O.S.E. Empowering You to Be All You Can Be

A meaningless life is one of the crises of modern society. According to a Gallup state of the global workplace survey, a massive 87% of people are disengaged in work. It is therefore astonishing, that only a mere 13% of people like and look forward to what they spend the vast majority of their waking hours doing!

As Myles Munroe once said, ‘The greatest tragedy in life is not death, but a life without purpose.’

Having lived and worked in seven countries across three continents, including in a remote city in China and off-grid in the high desert of Arizona, I’ve certainly had my share of challenges.  However, one thing which has been a major factor in all that I’ve done is a clear sense of purpose. Without that, you are not really living, you’re just existing.

Now currently back in Europe, I help people deal with this age-old challenge of finding purpose and meaning to life. I help clients of any or no faith. Although faith does provide meaning in a general sense, I find that many Christians still feel disempowered in church, don’t have any sense of individual calling and would not be able to articulate their specific life purpose.

Discover Your Destiny by Understanding Your Design

To be fair, very little if anything is taught on this vital subject. Schools never teach you how to find your life purpose. Employers never teach you how. Churches never teach you how. How many churches actually find out and consider the callings of individual members? How many churches help people discover and identify their unique design and Kingdom calling, and then equip and commission them into their spheres of influence? I have been in the church world all my life in numerous countries, and I haven’t come across any that truly empower people to discover their life purpose. I mean actually facilitating and empowering people to be the people they have been created to be.

To help address this issue, I created my own unique and comprehensive Life P.U.R.P.O.S.E.  Profile™ based around the acronym for the word purpose. This is detailed in my latest book,  7 Keys to Unlocking Your Life P.U.R.P.O.S.E.- Discovering Your Destiny by Understanding Your Design.

Here’s what others have to say,

7 Keys to Unlocking Your Life P.U.R.P.O.S.E. brings illumination giving revelation, thus transformation on the critical subject of purpose. It is strong where most books on purpose aren’t. It gives the ‘how to’ on purpose. It’s strong on implementation and execution.” Dr. Ed Delph, Nationstrategy, Phoenix, AZ.

“I feel that this work will become required reading for anyone studying to become a more purpose-filled leader or to find out what constitutes their best career-fit, or more informed parent, or simply to become a better person.” Martin Allen, Founding Director of Caleb 14:24 (

In this very practical book full of tools and exercises, I take the reader through the P.U.R.P.O.S.E. Profile™ covering seven key areas –

The whole process is designed to help clients discover their God-given design and  how they’ve been shaped, which in turn unlocks their calling and life purpose. Once they know their future direction and vision, consideration is then given to the steps necessary to engage with it.

A recent client came to me during one of the most difficult times of his life. It was a time of uncertainty, confusion, and pain following a broken relationship and a change of work and country location. By working through the P.U.R.P.O.S.E. Profile   I was able to help him see through the fog. By the end he had gained new courage, clarity concerning his purpose and hope regarding his future. He is now moving forward with a renewed sense of excitement and an intentional action plan towards fully living out his purpose.

While unlocking life purpose is my coaching niche, I also facilitate general life coaching according to the specific needs of my clients. I use a variety of personal development tools and involve spirituality in the coaching process when requested. The Highlands Whole Person Model and Ability Battery are integral parts of my coaching.


Highlands Consultant Stuart Simpson, D.Min, is the founder of Empower Coaching ( and co-founder of Catalyst Ministries ( For more information or coaching, including the Highlands Personal Vision Coaching Program, contact Stuart at

7 Keys to Unlocking Your Life P.U.R.P.O.S.E. -available from Amazon.