The Highlands Company Blog

Preparing for Future Work

Technology and COVID-19 have been major disruptors for the economy, businesses, and the average worker. As jobs disappear, and technology creates new jobs that did not exist five years ago, how does one prepare for a career that hasn’t been created yet? The following video by Ernst & Young highlight what are some key ways to adapt.

Notice the key transferable skills needed to adapt to future work? These are 6 of the skills that will need to be developed to navigate through the future of work: problem-solving, creativity, Emotional Intelligence, cognitive flexibility, collaboration, and resilience. Developing these skills can help you to develop a strategic plan to prepare for future work. As competition grows, one must stand out from the crowd. How do Apple and Nike stand out? Their brand!

Branding is all about differentiation. In the book, “Brand YOU” by Liz Harris-Tuck, it states: “What makes you unique? Your individuality is based on your particular constellation of characteristics – that is, your skills, interests, and personality. After cataloging your talents, you’ll be able to describe the types of problems you can solve and the value you bring to an organization.”

Many companies use what’s referred to as a S.W.O.T analysis so they can create strategic planning.  S.W.O.T stands for Strength, Weakness, Opportunities, and Threats.  Using the same strategy for your personal brand is a wise choice.

Brand YOU goes on to say, “Although we can’t know exactly what the future holds, we can create flexible plans that allow for uncertainty. Plan your career to keep up with continuous changes in the world of work. A flexible plan helps you set targets for achievements and also allows you to take advantage of emerging opportunities. As you add new skills to your portfolio, you’ll be ready for challenges you couldn’t imagine when you launched your career. Many successful people are surprised by their achievements – they didn’t necessarily aspire to their current role. Their success occurred because they kept on learning and were willing to take risks when opportunity came knocking.”

An excellent way in “cataloging your talents” and creating your own personal S.W.O.T analysis is by taking a career assessment. Contact us at to discuss which career assessment best suits your goals so you can prepare for future work. Please feel free to download reports from leading experts such as: Institute for the Future (IFTF), World Economic Forum (WEF) and Linkedin.

David Valle is the founder and owner of Itinaucore, a career coaching company based in New York. A Highlands Certified Consultant, David combines the HAB with other assessments, including the Five-Factor Model, Meyers-Briggs Type Indicator, and Emotional Intelligence Quotient to provide a comprehensive look at each client’s natural abilities, preferences, and coping strategies. His comprehensive approach helps clients to identify transferable skills as they navigate career changes. Connect with David at

This blog post originally appeared on the Itinaucore website and is reprinted here with permission.