The Highlands Company Blog

Diana Dawson Guides Clients Toward Fulfilling Careers

Diana Dawson started her career coaching business, Working Career in Edinburgh, Scotland, in 2002 and uses the Highlands Ability Battery (HAB) to give clients the confidence and direction to further develop their careers, something she needed at one time herself.

Diana’s Own Career Path

Diana’s first degree was in Psychology, but, as she puts it, she got sidetracked at a logistics and supply chain company and then later as a buyer for a large retail organization.

“Although at the time I hated my job in retail, it gave me the gift of feeling passionate about helping others to be happy and fulfilled at work and to use their talents.”

After seven years, she re-calculated her career and moved into a recruitment position. She did enjoy this new work but still felt something was missing. So she retrained in career counseling and occupational psychology by earning her MSc in Career Counseling and Career Management from the University of London, followed by an MSc in Occupational Psychology.

So, she started Working Career to empower clients to develop their careers further and give them the tools necessary to make positive career changes. Diana discovered that many clients found it difficult to move on without some concrete measure of their strengths and abilities. She then began a search for a solution and found it in The Highlands Company.

Career Coaching and The HAB

Working Career has programs that look at some of the core factors that affect career satisfaction like experiences, abilities, and personality traits. The HAB then provides information on these areas and allows Diana to work on career ideas and action plans with the client.

Working Career has also used the HAB for leadership and team development. In leadership workshops, the HAB works to facilitate self-understanding so the individuals can better set career goals.

According to Diana, “More and more evidence suggests that being happy and fulfilled at work has a big impact on individuals’ well-being and productivity.”

Something we here at Highlands value, too.

Why Diana Chooses The Highlands Ability Battery?

Diana has used the Myers-Briggs Personality Type Indicator with clients in the past but found that it is subjective, while the HAB is more objective. The HAB sometimes results in clients discovering hidden abilities that they can then experiment with.

Diana says that the HAB generally “gives clients the confidence and evidence that they can get more from their career – whether that be changing careers or developing their careers by using their strengths more.”

Results provided by the HAB allow clients to understand why previous work has been difficult and then illuminates the path towards finding more fulfilling work.

“I have had hundreds of clients take the HAB. As a result, I have had clients change direction totally from being from human resources to public relations and from a high-flying sales executive to a stay-at-home blogger!”

To learn more about Diana and Working Career in Edinburgh, Scotland, visit her website at